What’s New In AiTrillion

We’ve rolled out two powerful updates to enhance the way loyalty points are managed, displayed, and rewarded — giving you greater flexibility, profit protection, and better engagement from your customers.

1. Point Expiry Bar on Loyalty Pop-up

You can now visually alert customers when their points are about to expire—right from the storefront loyalty pop-up.

Set when the bar appears (e.g. 30, 60, 90 days before expiry)
Custom messages for both upcoming and same-day expirations
Create urgency and nudge customers to redeem points or shop again

💡 Example:
“Your loyalty points are set to expire in 10 days. Redeem them or make a new purchase to extend their validity.”

🎯 Why it matters:
Showing expiry countdowns boosts redemptions, increases customer return rate, and prevents points from going unused.

For more details on enabling and using this feature, visit our Help Center or contact our support team.

2. Smarter Rules for Point Allocation on Orders

We’ve added two key configuration options under the ‘Make a Purchase’ activity to refine how points are awarded:

🛑 Exclude Discounted Orders from Earning Points

Now you can prevent loyalty points from being awarded when discounts are applied—whether it’s on the entire order or specific products.
🔒 Helps maintain profit margins during sales.

🔄 Do Not Extend Expiry When No Points Earned

If an order does not earn any points, its activity won’t extend the customer’s point expiry date.
🔍 Prevents manipulation of expiry by non-qualifying purchases.

🎯 Why it matters:
This ensures that only valuable, reward-worthy purchases help customers retain or extend their point balance—aligning perfectly with your business goals.

💼 Key Seller Benefits:

• ⏰ Boost Conversions: Timely point expiry alerts prompt quicker redemptions.
• 📉 Protect Margins: No point giveaways on already-discounted orders.
• 🧠 Smarter Loyalty Strategy: Encourage high-quality purchases that matter.
• 🔄 Prevent Expiry Loopholes: Keep reward rules consistent and fair.

For more details on enabling and using this feature, visit our Help Center or contact our support team.