Real-time Discounts & Birthday Workflows for Better Engagement

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Real-time Discounts & Birthday Workflows for Better Engagement
enhancement Email Marketing Workflow Automation
15 Oct, 2025

Real-time Discounts & Birthday Workflows for Better Engagement

We’ve introduced powerful enhancements to discount management and workflow automation, giving you more flexibility and control over how and when your customers receive discount codes.

💰 Real-Time Discount Code Generation

Until now, discount codes used in email campaigns and workflows could only be created in bulk — with a fixed expiry date for everyone. This meant no matter when a customer received the email, the expiry date was the same.

With the new Real-Time Discount Code option:

  • Discount codes are created instantly at the time the email or workflow is sent.
  • You can now set expiry in days (e.g., 30 days from the date the customer receives the email).
  • Each discount code is unique and customer-specific, making future reporting and tracking more precise.
  • Perfect for personalized, time-sensitive campaigns without managing multiple code batches manually.
🎉 Birthday Workflow Enhancement

We’ve also upgraded the date-based workflow trigger for birthday campaigns.

Previously, birthday messages could only be sent on the birthday itself, a day before, or a day after.
Now, you can:

  • Trigger birthday workflows on the 1st of each month.
  • Send special birthday emails and real-time discount codes to all customers whose birthdays fall within that month.
  • Give them 30 days (or any set number of days) to use the offer, creating a longer engagement window.
Example Use Case:

Imagine you want to reward your customers with a birthday discount.

  • A customer whose birthday is on October 25 receives the birthday email with a unique 20% discount code on October 1.
  • The discount code automatically expires after 30 days, giving them ample time to shop at their convenience.
  • Meanwhile, another customer whose birthday is on October 5 also gets their own unique code with the same 30-day expiry, personalised and fair for everyone.

✅ Result: Higher engagement, more redemptions, and a better customer experience.

⚡ Why This Matters:
  • More flexible and personalised discounts
  • Better control over expiry timelines
  • Improved birthday campaign performance
  • Easier reporting and tracking with customer-linked codes

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